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  • Writer's pictureVeronica Pulumbarit

#BraveTogether campaign seeks to destigmatize anxiety, depression worldwide

Maybelline New York has launched the Brave Together global program to help destigmatize anxiety and depression worldwide.

In a news release on the PR Newswire site, Maybelline said anxiety affects more than 284 million people while depression affects more than 264 million.

"Half of all mental health conditions start by age 14 and with COVID-19, these numbers are rising," the report said.

Maybelline facilitated research and conducted focus groups in the last two years to understand the issue of mental health better.

The company also created a #BraveTogether online site that suggests ways to self-care based on experts' suggestions.

One of these experts is Dr. Kathleen Pike, scientific advisor to the Brave Together program.

"There is a pressing need for a program like this right now, and I am proud to work with Maybelline on designing a community for those seeking to learn, listen, and inspire open and brave conversations around emotional well-being," said Dr. Pike, a clinical psychologist and professor at the Columbia University Irving Medical Center and the Columbia Mailman School of Public Health.

Dr. Pike is leading a global study, funded by Maybelline, on anxiety and depression among Gen Z women.

Ways to 'self-care'

Meanwhile, on the #BraveTogether site, a section is devoted to "self-care." Among the suggested ways to self-care are:

(1) Managing your mood

Maybelline suggests tracking one's mood, activities, and goals using the Daylio Journal app. "Recording your emotions can help you identify patterns and triggers that aren’t always obvious," Maybelline said.

(2) Scheduling more "Me Time"

Maybelline said giving yourself a "Me Time" does not imply that you are "selfish, lazy, or mean" as it "simply frees up brain space, energy, and emotion so you can boss up when it counts."

(3) The power of sleep

The National Alliance on Metal Illness (NAMI) said “poor sleep has been shown to significantly worsen the symptoms of many mental health issues.”

To foster good sleep, the Jed Foundation recommends reserving "your bed solely for rest (avoid watching TV, doing homework, or hanging with friends)."

The company has also been working with non-profit partners CRISIS TEXT LINE, JED, AND NAMI to help people struggling with anxiety and depression.

"Maybelline has always believed in the power of making things happen in your life. And we know that mental health is critical in feeling ready to do that," says Trisha Ayyagari, Global Brand President, Maybelline New York.

"We want to use our global voice to de-stigmatize the conversation around mental health and make support easily accessible. Now, more than ever, we need to be there for those living with anxiety and depression," she said.

For more tips, visit the self-care section of the Maybelline page.

Photo by Anna Shvets from Pexels


For the #BraveTogether project, Maybelline partnered with non-profit Crisis Text Line to provide access to free 24/7 confidential crisis counseling via text message. Those who need counseling in the US can text TOGETHER to 741741.

Maybelline also committed to investing $10M over the next five years to mental health organizations worldwide.

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