• Veronica Pulumbarit

PH artists, WWF to help environmental frontliners

Philippine artists have partnered with the World Wide Fund of Nature (WWF) Philippines for "Earth Exhibit," a series of art projects from October to December this year.


According to a news release of WWF, the art projects aim "to raise funds to support WWF-PH’s environmental frontliners in these challenging times and provide food assistance for 209 Dumagat families in Ipo Watershed" in Bulacan.


The Ipo Watershed, covering an area of 7,236 hectares, is the source of water for around 98% of the population of the National Capital Region, WWF said on its website.


The art projects included in the Earth Exhibit are:

October: Art Commissions for Nature (people can commission art from their chosen participating artist in exchange for their donation);


November: Art Workshops (partner artists will share tips and tricks in four learning sessions), and


December: Art Auction this December, where people can place their bids to take home specially-curated art pieces made exclusively for the initiative. 


One of the participating artists, Corinne de San Jose, cited how art can help address the urgency of acting on environmental protection and conservation.


"Art has the ability to create new ways of seeing or understanding, of attaching narratives to data and narratives are powerful. Through narratives, we are able to connect, empathize, convince people that it’s time to do everything we can to help the environment,” she said.


Another artist, Celeste Lecaroz, said, “Art is one of the many tools that can help deliver this to the world. Through paintings, stories, songs, performances, illustrations, and poems members of communities can uplift one another and share to others lessons on environmental conservation and restoration.”


Meanwhile, Andrei Nikolai Pamintuan, Creative Director of local art collectives Fringe Manila and Pineapple Lab, said, "The arts have always been an effective tool to promote awareness to wider audiences and to inspire action towards many advocacies, such as environmental protection and conservation."


Fringe Manila and Pineapple Lab are supporting WWF's Earth Exhibit as official media partners.




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