• Veronica Pulumbarit

'Number 1 business street in China' opens int'l contest for logo, mascot design

The Pedestrian Street of Nanjing Road, one of the busiest and longest shopping districts in the world, has launched a logo and mascot design international contest.


Known as "number one business street in China," Nanjing Road is a 5.5-kilometer area

considered as a prime commercial and shopping venue in Shanghai.


A news release from PRNewswire said the global contest aims to capture the diverse charms of the street.


The deadline is at midnight (24:00) of December 28, 2020 (Beijing Time).

The design entries must reflect the historical, humanistic, touristic and commercial characteristics of the street.


The logo and mascot should be trendy and visually appealing, distinctly different from existing logos and mascots in China and abroad.


The logo should be submitted in the RGB and JPG formats and must be accompanied by a description, not more than 300 words.


For the mascot, an essay about name's origin and story must be submitted, not more than 300 words.

"For the mascot's design, a three-view drawing (front, side and back) of the main image must be submitted together with three or more motions designed to express the characteristics of the image," the news release said.

The contestant must also retain the 300 dpi source file in the Illustrator, Photoshop or CorelDRAW format so that it can be used for development.


Photo by Kaboompics .com from Pexels

Prizes The following are the prizes for the different categories:


Professional Design Group Logo Design 1st Prize: 30,000 yuan plus certificate 2nd Prize: 20000 yuan plus certificate 3rd Prize: 10000 yuan plus certificate

Mascot Design 1st Prize: 30,000 yuan plus certificate 2nd Prize: 20,000 yuan plus certificate 3rd Prize: 10,000 yuan plus certificate

Public Design Group Outstanding Design Award (5): 2,000 yuan plus certificate Highest Popularity Award (5): 2,000 yuan plus certificate Best Creativity Award (10): 2,000 yuan plus certificate

For more information about the contest mechanics, visit: PRNewswire Asia Pacific.

Review Experts The following experts will review the entries submitted for the logo and mascot design.

Alan Chan Designer, brand advisor, and artist Alan Chan led his company in winning over 600 local or international design awards in his 50 years in advertising and design.


One of these is the Award for Excellent Chinese Designer of the World issued by the Hong Kong Design Center in 2017.


Chan's works have been exhibited in Hong Kong, Shanghai, Beijing, Tokyo, Kyoto, Singapore, Chicago and Milan.

Ni Zhiqi Ni Zhiqi works in the Design School of East China Normal University as a professor and creative art director.


His contemporary and public art designs have been exhibited in Asia and Europe, where they are also collected extensively.


He has led the designing of public works for approximately 30 five-star hotels such as the Shanghai Jinmao Tower, Shanghai Tomorrow Plaza, Shanghai Four Seasons Hotel and Beijing Olympic Press Center Hotel.

Su Bing A famous exhibition planner, Su Bing planned the China participation in the biennial exhibition in Niem, France in 2019 as well as the National Art Foundation in 2020.


He has also planned nearly 100 Chinese and foreign projects for cultural, artistic and commercial spaces in the past decade.

Fang Jun Fang Jun is a full-time lecturer at the Siva Detao School of Design, Shanghai Institute of Visual Arts.


He is also responsible for the exchanges between the Shanghai Packing Technology Association and universities and colleges.


A graduate of ESAD de Amiens in France with a DNSEP diploma of excellent grade, he won the title of "Top 10 Outstanding Young and Middle-Aged Designers of Shanghai" in 2018.


Some of the brands he served include Nestlé, Coca-Cola, OPG, Lamy, PSA, 2010 Shanghai World Expo, Pacific Insurance, and Shanghai Conservatory of Music.

Photos courtesy of The Pedestrian Street of Nanjing Road and PRNewswire


Nanjing Road

According to the news release, Nanjing Road has been leading China's development and progress for almost 150 years.

In recent years, China's Ministry of Commerce mandated the building of world-class pedestrian streets promoting "shopping in Shanghai."


The Pedestrian Street of Nanjing Road responded to the Ministry's call by creating the "most Shanghainese" shopping scenario -- the most fashionable and most international shopping atmosphere, establishing itself as the "number one business street in China."


The street has two main areas: Nanjing Road East and Nanjing Road West.


According to the news release, Nanjing Road West underwent a major transformation from 2018 to 2019 with the establishment of the Shimao Plaza and New World City.


In 2020, Nanjing Road East was developed by creating a link to the Bund, a protected historical area in China. In 2021, more developments are expected in the middle section of Nanjing Road.


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